The average person living in New York City drinks 3.4 cups of coffee a day. As most of the coffee is drunken in disposable cups on the go, the environmental damage is tremendous. In total, there are over 50 billion paper cups thrown away in the US every single year, equating to wasting 20 million trees, 20 billion gallons of water and energy to power 53,000 homes for a whole year.
Cup&Co is a concept that aims at frequent coffee drinkers and provides them with a system to use their own reusable cups more often.
Based on the insight that coffee shop owners do not want to introduce a solution that is more expensive or less convenient, Cup&Co focuses on changing the behaviour of the customers. Using the wireless payment technologies known from credit cards Cup&Co can be used in almost any coffee shop in the world and is therefore very easy to scale globally.
namecup&codeveloped bySofia Tendeiro, Karen Li, Yutong Shen, Sean Bautista, Queenie Sy Peng, Dong Xinjie, Thomas Gossnerfieldservice design, product designyear2018awardsgreen concept award, 2018
